Friday, April 5, 2013

The Pain of a Personal Biography

One rough patch most artists hit during the development of their careers is the need to present certain unpleasant documents: the C.V., the Biography, the Artist's Statement. These demons can be mountains of procrastination and lost sleep until they're properly tamed. The best way to do that: just sit the fuck down and start writing. It may come in raspy spurts, it may flow like a blood letting; either way, it needs to be done and you as an artist need to inure yourself to the pain and just do it.

Below follow some basic pointers (jacked from other Web sites) for writing a biography that is useful and doesn't suck.

Gleaned this from the BrandYourself Blog:
1. Make three versions: short, medium and long. Most of the time, someone else will dictate the length of your bio. They will likely tell you how many words you can use to ensure that yours is the same length as other bios. Because of this, one bio will not do. You need three bios:
  • One sentence bio
  • 100 word bio
  • 250 word bio
Each bio has its place. You will save you time and energy when the time comes time to post it, and establish consistency between every professional bio about you that is published.
2. Introduce yourself as if you’re meeting a stranger. Lead in with your name. People need to know who you are before they hear what you’re all about.
3. Immediately state what you do. If you are “Portrait Photographer,” don’t wait until the last moment to say it. Your most important details should go in the first sentence. Remember: people on the web rarely read more than the first and last sentence.
4. Touch upon your most important accomplishments. Don’t list them, and make sure they fit. A bio is not a resume; it is simply a quick summary of who you are. If you have space, mention them. If not, ignore them.
5. Include your contact information. You should have a line in your bio that makes it easy for people to contact you. Stick to the norm and put your contact info in the last sentence.
6. Talk in the third person. Since your bio is something other people use to describe you, make it sound like someone else is talking about you. Good: “John Doe is a portrait photographer with six years of hands-on experience working with clients… etc.” Bad: “I am a portrait photographer… etc.”
7. Get feedback from a friend. A great way to test your bio is to have someone else read it. Ask for their feedback. Does it accurately state who you are and what you do? If after reading your bio they still don’t understand what value you provide, revise it until they do.
8. Keep it up to date. You’re constantly moving forward in your career, and your bio should reflect that. Never send out your bio if it still says you work for a former employer.
I snagged this from CopyLicious:
  • Set a timer for 26 minutes. This is very important. Do not skip this step! If you’re a Level-9 Procrastinator like me, you’ll never start this exercise if you don’t give yourself permission to do it quickly. This doesn’t have to become a 3-hour, story-of-my-life writing intervention. (Unless you want it to.)
  • Answer the questions in a rambling, conversational style. You might even write them in the body of an email you pretend to send to a friend. Don’t worry about perfect sentences. This exercise is not designed to help you craft your bio. It’s simply to help you dig up all the good, fresh stuff buried in your brain, which you can then use to craft your bio. If you hate writing and are better at thinking on your feet, then speak your answers into a recorder or iPhone and transcribe them.
  • Let your answers sit for a while. Then bold the answers that seem interesting, unexpected, insightful, profound, or just plain feel like you.
16 Questions to Help You Write Your Bio
  1. How did you arrive at running this business? What path brought you here?
  2. What are you known for professionally? What do you have a knack for?
  3. What’s the one problem you are best at solving for your clients? What do your ideal clients say about you?
  4. Who have you worked with in the past? And what have you done for them?
  5. What are you most passionate about professionally? What most excites you about your work & the contribution you can make?
  6. What are you passionate about personally? What do you really enjoy? What can’t you stop talking about?
  7. Where can we find you when you’re not working? What’s your favorite way to spend a weekend or a Sunday afternoon?
  8. How long have you been doing what you do?
  9. Where did you grow up and why aren’t you there now?
  10. Any volunteer activities you’re crazy about?
  11. Any nonprofits you love, & why?
  12. Any awards or medals, or even medallions? Personal okay, too.
  13. What would be impossible for you to give up?
  14. Why would someone not want to work with you?
  15. How do you want to be remembered?
  16. Anything else you’d like to tell people about yourself?
Solid advice. Solid advice I very well might follow!

Personally, when I'm stuck on something I turn to my fellow artists and my favorite authors and take note of how they compose their biographies, what points they address, which phrases I think are particularly eloquently constructed and look for ways to incorporate the same greatness in my writing. I find that letting examples of strong writing saturate my thoughts allows me to write much more easily. Whether I'm successful or not at writing a kick-ass pro-sounding biography has yet to be determined, but everyone has to start somewhere, right?

What inspires you to write? Where do you turn when the words just aren't working?

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